E-commerce Platform for Retailer
Discover how we built a high-performance e-commerce platform with advanced features, integrations and SEO optimization for a leading online retailer.
Project Overview
A comprehensive e-commerce platform for an established online retailer with 50,000+ daily visitors. The project included a complete redesign, mobile optimization, advanced payment options, and seamless integrations with inventory management and CRM systems.
The Challenge
The client was dealing with an outdated platform with poor user experience, limited scalability, and high maintenance costs. Page load times were slow, the checkout process was complex, and the site was not optimized for mobile.
- Slow page load times (8-12 seconds)
- High cart abandonment rate (68%)
- Poor mobile experience and responsiveness
- Limited payment and shipping options
- Inefficient inventory management and order processing
Our Solution
We developed a modern, scalable e-commerce platform with focus on user experience, performance, and conversion optimization. The new platform is built with Next.js, features advanced filtering, personalized recommendations, and seamless integrations.
Next.js Frontend
Server-side rendering for optimal SEO and performance
Headless CMS
Flexible content management with Contentful integration
Fast Performance
Optimized for speed with CDN and image optimization
Advanced Checkout
Streamlined checkout with multiple payment methods
Project Details
Online Retailer (50k+ daily visitors)
6 months
8 developers
Tech Stack
Results
Impressive Results
Performance improvements and business impact
From 8s to 2.5s average page load time
Improved checkout flow reduced abandonment
Significant increase in mobile conversions
Better UX led to more completed purchases
Technical Architecture
Modern stack for performance and scalability
Architecture & Infrastructure
- Next.js & React
Server-side rendering for optimal SEO and performance
- Headless CMS
Contentful for flexible content management
- PostgreSQL Database
Robust data storage with optimized queries
- Vercel Hosting
Edge network for global content delivery
Performance Optimization
- Image Optimization
Next.js Image component with WebP format
- Code Splitting
Dynamic imports for reduced bundle size
- Caching Strategy
Redis caching for frequently accessed data
- CDN Integration
CloudFront for static asset delivery
Let's get acquainted
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